Bayer, science for a better life

Hands-on science for all: Bayer is sending its interactive exhibition “Science For A Better Life” on a world tour. Bayer’s mission is the theme of the exhibition, which gives visitors a chance to see and experience for themselves how Bayer improves the quality of life for people worldwide. The exhibition focuses on the topics of health care, agriculture and high-tech polymer materials.

I had the opportunity of being the guide for groups during the days the exhibition was in Madrid.

The letters on the exhibit boxes combine to spell out Bayer’s mission, “Science For a Better Life”

The exhibits comprise 21 approximately two-meter high boxes with capital letters, each of which refers to a Bayer topic, from A for Aspirin via E for Energy-efficient Mobility through to R for Rice. Each box contains images and informational text on the scientific background and social aspects of the Bayer topic in question. Visitors are also invited to test their scientific skills. For example, they can go up against the clock fighting insect pests and weeds with Bayer products in a buzzer quiz, or insert the right building blocks into the DNA of wheat to block the plant’s stress gene and make it more robust.

Science for a Better Life.

Scientists are the key driver of Bayer’s future.

CO2 as a raw material – From waste product to useful raw material

Some 30 billion tons of carbon dioxide (CO2) are emitted worldwide each year by burning fuels. Learn more in the video how parts of this can now become a carbon source by replacing some of the oil used to make plastics such as polyurethanes.

Indoors And Outdoors – A pleasant domestic environment

Bayer offers home-owners and amateur gardeners a range of safe, effective and easy-to-use products that control insects, rodents, fungi and weeds.

Eye Treatment – Focusing on vision

Wet age-related macular degeneration is a chronic eye disease. Bayer achieved first registrations for EYLEA™ for the treatment in Europe, Japan and other countries.

New Vision For Agriculture – Food security

As a key player in the agricultural industry, Bayer plays an important role in driving innovation to improve agricultural productivity.

Cardiovascular Health – Essential for life

Every year, millions of people all over the world die as a result of cardio-vascular diseases. Bayer scientists are researching ways to manage and may- be even cure some of these diseases.

Eco-Friendly Construction – Combining the best materials and systems

In total, buildings consume more than 35 percent of the world’s energy. Rigid polyurethane foam for insulation, light and transparent polycarbonate sheets for roofs – many of the solutions are based on materials from Bayer.

Food Chain Partnership – Working together for sustainable agriculture

Bayer brings farmers, food producers and food retailers together in our Food Chain Partnerships. It’s the best way to ensure food quality. So far, Bayer has 240 Food Chain Partnership business initiatives in 30 countries.

Oncology – New targeted molecules

Despite major progress in the battle against cancer, there is still a high level of unmet medical need for therapies. Bayer is researching special agents to help locate tumors earlier.

Rice – Half of mankind today depends on rice as a staple grain crop

Rice is a staple food for more than 50 percent of the world’s population. Scientists at Bayer CropScience are getting rice plants into shape for the challenge: the plants are being made more resistant to disease and flooding.

Aspirin

People all over the world know and trust Aspirin, the pain-reliever whose active ingredient acetylsalicylic acid (ASA) was developed more than 110 years ago.

Bayer’s Social Commitment

Each year, Bayer makes available approximately EUR 50 million for social projects aimed at improving people’s lives

Earthquake Protection – Making homes safer

When the earth quakes, the greatest risk comes from masonry falling from ceilings and walls. To make walls and masonry more stable, Bayer teamed up with partners to develop the “earthquake wallpaper” EQ-Top.

Tackling Neglected Tropical Diseases

An UN Millennium Develop- ment Goal is to combat AIDS and malaria. but also other diseases such as Neglected Tropical Diseases. Bayer CropScience has played a keyrole in the development of insecticide-treated nets.

Tomato – Varieties and seed business

Tomorrow’s world needs modified plants with improved characteristics. Scientists at Bayer CropScience are already combining conventional plant breeding with modern biotechnology.

Effective Haemophilia Treatment – Providing blood Factor VIII

Bayer has played a major role in the development of treatments for haemophilia, a lifelong bleeding disorder that prevents blood from clotting properly.

Renewable Energies – The world needs sustainable energy

Innovative materials are a key factor in moving energy systems towards renewable sources. Bayer contributes to this by developing products and solutions for wind and solar energy.

Loving Pets And Farm Animals – When animals become hosts

Everywhere in an animal’s environment, germs and parasites await opportunities to secure their continued survival. To avoid the hazards to our four legged friends and to ourselves, Bayer continues to develop innovative products.

Innovation – From new ideas to successful products

Bayer is an innovation company with a long tradition of research. By applying science to the major global challenges, we deliver innovations that address unmet customer and market needs.

Family Planning And Women’s Health – Bayer for Women

Bayer has over 80 years experience in the field of endocrinology and has been active in family planning programs for over 40 years. So Bayer makes a contribution to reducing child mortality rates and improving maternal health.

The future of travel is electric

In the future, vehicles will undergo more technological changes than in the past decades. Drive systems, design and materials will change. Meeting these challenges calls for new materials such as those offered by Bayer.